Merch Design For Grammy Award Winning Artist: TobyMac
This project has evolved through several iterations. I created custom hand-painted T-shirts for Grammy Award–winning artist TobyMac, including the piece shown above. Each design drew inspiration from the themes and messages of his album Life After Death. The original hand painted shirts were later digitized, developed into official tour merchandise, and sold at his live shows across the country.
I also participated in an album launch event in Nashville, where I painted shirts live on site for attendees.
In total, three of my hand painted designs have been produced for tour sales. Working on this project has been such an amazing experience, and it showed me what really goes in to making tour merchandise, as well as the originality of physical artwork.