I was part of a design team that developed and pitched an advertising campaign directly to Republic Bank's marketing team alongside a local advertising agency. The goal was to engage Gen Z audiences through eye-catching visuals and a friendly tone that was inviting to younger people who, according to our peer-to-peer research, are not typically engaged with their banking.

It was a small team, and we all worked together on every step of the project. My primary role was concepting and designing visuals, as well as creating the social media layouts, animations, and creating mockups. Below are the elements of the project that I had a direct hand in.