This brand identity project focused on developing an outdoor supply brand grounded in a sense of nostalgia for classic outdoor experiences. The goal was to create a brand system that could live naturally in national parks and outdoor retailers, and balanced functionality with vintage character. A key priority was crafting a distinctive, scalable brand mark supported by a cohesive visual identity rooted in fabric and texture that felt timeless as well as commercially viable.

This project was particularly rewarding due to its hands on nature. Working with physical materials allowed the concept to shine, and added depth and authenticity to the brand presentation.